Revised at 2nd July, 2019.
This Privacy Statement (“Statement”) applies to the website located at https://avidityid.com, and any other websites or applications associated with Avidity Id brands or products that direct the viewer or user to this Statement. In this Statement, the terms “Avidity,” “Avidity Id,” “avidityid,” “we,” and “us” refers to Avidity Id. The term “your device” refers to any computer, tablet, smart phone or other device you are using to access our websites or to operate the Avidity Id. site mobile applications. Websites that are owned and operated by Avidity Id. may contain links to websites that are owned and operated by other companies. This Statement does not apply to websites and services that are owned and operated by third parties.
This Statement went into effect on the date noted at the top of this webpage. We may update this Statement from time to time. If we make material changes, we will post the updated Statement on this page and change the date at the top of this Statement webpage. We encourage you to look for updates and changes to this Statement by checking this date when you access our websites and mobile applications. We might not notify you of any modifications to this Statement that might materially affect the way we use or disclose your personal information prior to the change becoming effective by means of a message on this website.
Information We Collect
We may ask you to provide information that could reasonably be used to contact you or to identify you personally (such as your name, e-mail address, telephone number, mobile phone number, or home address (“Personal Information“)). For example, we may collect Personal Information when you register on the Sites, request information, submit comments or participate in some promotion, survey or other feature of us, or otherwise communicate or interact with us. We may also ask you to provide other information about yourself, such as demographic information (gender, zip code, age, etc.) or certain information about your preferences and interests. If you do not want your personal information collected, please do not submit it.
Information You Give Us
Whenever you visit or interact with us, we, as well as any third-party advertisers and/or service providers, may use a variety of technologies that automatically or passively collect information about how the Avidity Id is accessed and used (“Usage Information“). Usage Information may include, in part, browser type, operating system, the page served, the time, and the preceding page views. This statistical data provides us with information about the use of this Site, such as how many visitors visit a specific page on this Site, how long they stay on that page, and which hyperlinks, if any, they “click” on. This information helps us keep our website fresh and interesting to our visitors and tailor content to a visitor’s interests. Usage Information is generally non-identifying.
The technologies used on us to collect Usage Information, including Device Identifiers, include:
Cookies. Cookies are data files placed on a Device when it is used to visit the Sites. We, or our third-party advertising service providers, may place cookies or similar files on your Device for security purposes, to facilitate site navigation and to personalize your experience while visiting the Sites. Cookies allow us to collect technical and navigational information, such as browser type, time spent on our site and pages visited. Cookies allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Site. You always have the option of disabling cookies using your browser preferences. However, please be aware that some features of this Site may not function properly or may be slower if you disable cookies.
Information We Collect from Other Sources
Some information we collect is publicly available. For example, we may collect information you submit to a blog, a chat room, or a social network like Facebook, or Twitter. We may also collect information about you from other companies and organizations. By gathering additional information about you, we can correct inaccurate information, enhance the security of your transactions, and give you product recommendations and special offers that are more likely to interest you.
Sharing of Information
Except as provided in this Privacy Policy, we will not provide any of your Personal Information to any third parties without your specific consent. We may share non-Personal Information, such as aggregate user statistics, demographic information, and Usage Information with third parties. We may also share your information as disclosed at the time you provide your information, as set forth in this Privacy Policy and in the following circumstances:
Third Parties Providing Services On Our Behalf and Affiliates. In order to carry out your requests, to make various features, services and materials available to you through this Site, and to respond to your inquiries, we may share your Personal Information with third parties that perform functions on our behalf (or on behalf of our partners), such as companies or individuals that: host or operate our Sites; analyze data; provide customer service; advertisers; sponsors or other third parties that participate in or administer our promotions or provide marketing or promotional assistance (such as in connection with winner selection, prize fulfillment, and as required by law, such as on a winners list). Your personally identifiable information may also be used by us or shared with our subsidiaries, affiliates, sponsors, partners, advertisers or other affiliated parties to provide you with product information and promotional and other offers.
Your Agreement To Have Your Personal Information Shared. While on our Sites, you may have the opportunity to opt-in to receive information and/or marketing offers from someone else or to otherwise consent to the sharing of your information with a third party. If you agree to have your Personal Information shared, your Personal Information will be disclosed to the third party and the Personal Information you disclose will be subject to the privacy policy and business practices of that third party.
Business Transfers. We may share your Personal Information with other entities affiliated with us for internal reasons, primarily for business and operational purposes. As we continue to develop our business, we may sell or purchase assets. If another entity acquires us or all or substantially all of our assets, or assets related to this Site, Personal Information, Usage Information, and any other information that we have collected about the users of one or more of the Sites may be disclosed to such entity as part of the due diligence process and will be transferred to such entity as one of the transferred assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such information may be considered an asset of ours and as such may be sold or transferred to third parties.
Legal Disclosure. We may transfer and disclose information, including your Personal Information, Usage Information and Device Identifier (including IP address), to third parties to comply with a legal obligation; when we believe in good faith that the law requires it; at the request of governmental authorities conducting an investigation; to verify or enforce our Terms of Use or other applicable policies; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, visitors to the Sites or the public.
How We Protect Your Information
We protect your information using technical, physical, and administrative security measures to reduce the risk of loss, misuse, unauthorized access, disclosure or modification of your information. When you transmit highly sensitive information (such as a credit card number) through our website or in one of our mobile applications, we encrypt the transmission of that information using the Secure Sockets Layer (SSL) protocol. While we have employed security technologies and procedures to assist safeguarding your personal information, no system or network can be guaranteed to be 100% secure.
Use by Children
We do not intend for our websites or online services to be used by anyone under the age of 13. If you are a parent or guardian and believe we may have collected information about your child, please contact us as described in the “Contact Us” section of this Statement.